A Call to Action | Hampton Roads Business Owner

Hi!

Earlier this week I had a mini wake-up call. One I have not, admittedly, completely ingrained into my psyche yet-but I'm getting there. (Did I say "psyche?!" Yes.... it's that deep of a wake-up call I guess *sigh*)

 

On Monday my mentor pointed out a glaring issue in my business approach.

I have no long-term, purposeful, planned, movements.

Meaning I do what I want, when I feel like it, when I want to do it.

Don't get me wrong: I most certainly think things through before I do them and think long and hard before I commit to stuff. If you've met me you know I'm a control freak (which for the record I think is harsh title to carry, mkay?) so I never just JUMP into decisions and I usually need like 17.5 people's opinions and "okay's" before I commit to big things.

But what I realized (thanks to it being pointed out to me with a huge HELLO road sign convo with my mentor) was that I am listless. If I have free time I work. If I have 30 minutes I spend it planning out things on Pinterest (sometimes things I have NO date set for yet). If I have an afternoon I'll work on packaging or website or blogging or editing or or or or or. If I have 10 minutes I'll check in on facebook and try to respond to messages.

If I have time I will ALWAYS sit down to work on SOMETHING.

 

But I shouldn't be working on SOMETHING. I should be working with purpose. I should be working with direction and an end-goal.

 

Sure, editing a session has an end goal: when I send the images off to the smiling happy face of my client :)

But I do not set boundaries on myself with my work hours and I do not prioritize my work tasks.

This is changing. NOW.

With set time frames to do work I will be FORCED to prioritize my tasks.

Owning a business and being the sole employee for that business means there is ALWAYS something that can be done (hence why when I have a free second I have always been able to fill it with things for the business). This also means there is ALWAYS room for improvement on something or growth in some aspect of the business. Which translates into me ALWAYS thinking about what I can do with the few minutes I have waiting on my husband to be ready to head out the door (and what can you really do with just a few minutes?). 

 

But without direction it's like walking your dog in a field full of squirrels-- nothing gets done and you're off on this chase trying to keep your dog in line where in the end you're just tired and didn't accomplish anything (except maybe the dog had fun...).

  

So here I am. Committing to myself and my business that I will be purposeful with my time. I will be organized and goal-directed with my tasks. I will have planned out work time with specific tasks for those times each day (these planned work times will also include planned breaks-- because SURPRISE I also have trouble telling myself to breathe). And I will be intentional in my planning and execution of all things in my business.

First step: Purchase a year long wall calendar (dry erase because I don't like to be wasteful) so that I can plan out my business goals WAY in advance and therefore have every piece of work I do be purposeful towards that goal.

 

The time has come to get my act together and let my act(ions) have purpose! Here goes!

(Wish me luck!)

Best,
Sarah

Any ideas you have for staying focused and being purposeful in your actions? I'd love to hear them! Share them below in the comments!
 

What I ordered :)



Planning a Styled Shoot Part V | Sending Out An S.O.S.| Hampton Roads Stylized Portrait Photographer

Hi!

OH. MY. GOODNESS. it is just THREE DAYS until the styled shoot! The weather is currently forecasted at 70, partly cloudy, and 10% chance of rain. RAIN! Yes, rain. But only 10% That's ok, right???

  

Can you tell I'm anxious?

  

But i'm the BEST kind of anxious! I've been totally freaking out for like two weeks now. Ok, ok, if you ask my team I've been freaking out for longer (shhhh!). But now that we are three days out I've found this weird calm. This sort of... oh my gosh lets rock the frickin PANTS off this thing and just have a flipping blast doing it!

WOooooo!

Ok, but there is ONE thing left I want to put out there in my "how to do it the easy way by reading how I did it the hard way" series on planning a styled shoot. I am, without a doubt, very much looking forward to this shoot. NO QUESTION. But one thing I should have done from the very beginning was:

 ASK. FOR. HELP.

I am a control freak. Just ask ANYONE who has ever met me. But asking for help is not at ALL about relinquishing control.

I had this idea that if I asked someone to help me design the set or collaborate with a professional event planner to bring this vision to life that I would somehow be relinquishing the genuineness of my vision and it would automatically become the event planner's shoot with me just taking the pictures.

Not true.

Of course, this is where you would need to make sure you knew how to explain your vision and your limits and have them help you-- not sit back and watch them do it all for you.

But asking someone for help isn't cheating. (I thought it was)

Asking for help is simply asking for help. It's asking people to help you make the very best out of your vision and your goals. It's asking people to be on your team and work WITH you to reach beyond your dreams.

Asking for help is good for you.

I learned this the hard way and tried to answer all of my questions on my own. But then I realized "Hey! You've got a pretty awesome team on your hands that KNOWS about this stuff- ask them their professional opinion!" Unfortunately I did this later than I could have and probably missed out on some pretty awesome stuff had I asked for help earlier. But I still asked for help. And next time I plan to actually collaborate with a professional.

Is my shoot still going to rock? You fricking bet it is!

But could it also be something totally awesome with an event planner? For sure!

There is no right or wrong. Alone or with someone else- doesn't matter. Both will be awesome! But just don't let yourself believe that asking for help or collaborating with someone means it isn't still your vision.

It is. It's just your vision developed side by side with someone who does this kind of thing for a living.

I'm a photographer! Not a party planner or set designer. What makes me think I should be able to do all of this without any issues? That's silly! And you shouldn't let yourself think that way either. ;)

Best,
Sarah

P.S. DO NOT even think about missing the shoot this weekend! Stay tuned to the facebook page to see sneak peeks!!

P.P.S. Any guesses as to the theme yet? If you get it right there might be a surprise in it for ya! ;)

Last clue before the reveal!

In case you missed the others: Part I, Part II, Part III, Part IV

Married & Phobic | 9 Goals for a Hampton Roads Portrait Photographer

Hi!

I'm married and I couldn't be happier- but the truth? I'm a commitment phobe!

It's true. When it comes to really setting things down in stone and deciding "hey this is what I'm going to do" and truly OWNING that decision: I am a total scare-d-cat! I hem. I haw. I ramble. I avoid at ALL COSTS and then finally...I JUMP!

So here I go. I am officially going to outline my goals for Sarah Elle Photography for 2014. (I avoided this last year and again avoided it this year until I was faced by a fellow tog friend who said JUST DO IT- thanks Tianna. Plus I have a good friend I meet with via skype every 2-3 weeks who forces me to set goals for the business and be held accountable for them- I officially dubbed her my accountabilibuddy :) So I kind of sort of owe it to our time together to actually make 2014 goals. See...here I go rambling and avoiding again...)

JUMP:

1. Get 3 Senior Agents for the Class of 2015
- I have found over this past year of business that I am absolutely over the moon in love with working with High School Juniors/Seniors. L-O-V-E it! So I really want to focus that love and energy and get 3 Agents this coming year (I had one this past year). 

2. Book 6 "I Love You" Sessions

- These are the "just because I love you" sessions that are such an incredible treat that very few people give themselves. They go hand in hand with my "Life: As it is" sessions where couples book a session just because they want updated pictures or it's their 6th anniversary-- no huge milestone, simply love that needs to be captured :)

3. Styled Senior

- I have this huge vision for a styled Senior shoot and believe it or not it's already in the works-- adding it the list means now I have to make sure it happens!

 

4. Streamline My Workflow

- Basically this means I want to keep things consistent. I plan to have a "start to finish" process I follow for each session and each client with whom I work. This *should* (aka WILL) help me be more efficient and in turn be able to spend more time with my family (Charlie Dog has been complaining to my husband as of late...)

5. NAIL DOWN BRANDING

- It's time to truly focus and begin confirming who SEP is and expressing that through my branding. I'm really looking forward to nailing this down in 2014 and implementing it throughout the Sarah Elle Photography experience.

which leads me to number 6:

6. Packaging

-My  next huge goal after I figure out my branding will be to express that through my packaging. I want nothing more than to be able to deliver your images and prints in the cutest most unique packaging anyone has ever seen-- figuring out what that is requires number 5 (above)--so this one is on serious hold for now. But since it's on the list it's official and I'm holding myself to it!

7. Get Published

- This is a very new one for me. It's easy for me to tell people "you won't win if you don't play" but when it comes to actually submitting my own stuff I'm all over the place. So there. It's on the list. Now I have to keep submitting sessions for publication-- no excuses!

8. Shoot 4 Installments of "Life: As it is"

I love this project of mine SO much. But I'm so sad because I feel like it has been pushed a little to the side after the first shoot this past Fall. Whether it's been because of other sessions and being "too booked" at the moment or weather pushing back a shoot and it end up having to be canceled or what have you-- it's been pushed aside for too long and I am going to make sure it continues.

9. One-on-One Mentoring

This past year I did a Q&A, a "Sounding Board Session," and a one-on-one mentoring session and I was floored at how rejuvenating and EYE-OPENING they each were! It is a serious investment in myself as a photographer and as a business owner that I feel shouldn't be overlooked- so I am going to book another one-on-one session in 2014!

So there are 9 HUGE goals for 2014 for SEP. Whenever I make concrete decisions like this I usually feel a little sick at first (and it really peaks when I hit that "OHMYGOSHWHATDIDIDO" moment) but then, almost immediately, joy and excitement and pride flood in to me with having truly owned who I am and what I want for me (and for finally making a decision)! And having actually written out my goals for 2014 and owned them? Well, now I'm  over the nerves and avoidance and ready to go!

Today is 12/5/2013. I'm officially ready to take Sarah Elle Photography and OWN 2014. 

Here goes nothing!

Best,
Sarah